The GCAC, in Georgina, Ontario, is a community gallery and arts centre committed to fostering creativity and cultural appreciation in the community. For their upcoming gallery exhibition, I developed a social media strategy and print campaign that highlighted the beauty of the work with an accent colour to draw attention to the promotional materials. An axial typographic system is used for the main poster to incorporate the prints into the design, using the human bodies of Sergei Firer's prints to direct and guide the eye.